PUBLICATIONS

Teaching Cases

Jang, Yong Suk, Rhee, Mooweon, Chey, Tae-won, Barnett, William, P. 2019. "SK's double bottom line: Challenges and way forward." Stanford Graduate School of Business, Case Number: SM-324.

Rhee, Mooweon, Shin, Dongyoub, and Barnett, William, P. 2019. "The rise of JTBC." Stanford Graduate School of Business, Case Number: SM317.

Rhee, Mooweon, Shin, Dongyoub, and Barnett, William, P. 2017. "The rise of AmorePacific." Stanford Graduate School of Business, Case Number: SM274.

Rhee, Mooweon, Kim Sang-Hoon, and Barnett, William, P. 2015. "SM entertainment." Stanford Graduate School of Business, Case Number: IB108.

 

Kim, Jae-Gu, Rhee, Mooweon, and Barnett, William, P. 2008. “Hyundai motor company in China.” Stanford Graduate School of Business / Harvard Business School, Case Number: IB91.

 

Rhee, Mooweon, Barnett, William, P., and March, James, G. 2003. “Hyundai motor company.” Stanford Graduate School of Business / Harvard Business School, Case Number: SM122.

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